Source: Pinterest Dynamic retargeting campaignsĪ retargeting campaign is a campaign designed to grab the attention of users who have visited your page or have unpurchased items in their baskets. The only difference is that there is a little “promoted” label on it. A promoted pin looks and behaves just like a standard pin. Pin campaigns are basic but very effective. Here’s what you need to know about Pinterest ad types. Understanding which ad format you need for your business and your goals is key to launching a successful campaign. Let’s check out those ad types and see what you can expect if you focus your marketing efforts on Pinterest. This lets you fine-tune your campaigns and reach precisely the type of customer you need.
In addition, Pinterest allows you to create many different types of ads. They're more likely to overlook ads or even feel annoyed by them.Įven though fewer people use it, they are much more likely to respond positively to ads, which makes Pinterest a great place for a marketing campaign. On the other hand, people don't visit social platforms such as Facebook, YouTube, or Instagram to get recommendations. Pinners are 7 times more likely to say that Pinterest has influenced their purchase decisions than users of other social networks. Its users have a higher purchase intent than all the other social media platforms. Why use Pinterest for advertising?Įven though it might not seem so, Pinterest is a great place to run a marketing campaign. In this post, we break down what Pinterest Ads are and how to use them to promote your products, build brand awareness, and conquer new markets. If you’re not already advertising on Pinterest, you’re clearly missing out. Pinterest’s revenue increased 20%, shopping engagement grew by 20% and 75% of weekly Pinterest users say they’re always shopping. Pinterest has over 431 million monthly active users and it lets advertisers reach over 200 million users. However, the visual search engine has become a powerful advertising and marketing tool for businesses, especially for eCommerce brands. At first, it may seem that Pinterest is just another social media platform people use to look at cool outfits and find delicious recipes to try.
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